Privacy Policy

I. Introduction

The Parameter Research team will be happy to answer any questions you may have regarding the use of personal data (hereinafter referred to mostly as "data") within the scope of our online offer. You can find the corresponding contact data in the imprint of parameter-research.com / heyparameter.com. The protection of your privacy and your data is important to us. The collection, storage and use of your data is carried out exclusively in accordance with Regulation (EU) 2016/679 (hereinafter referred to as "GDPR") and national data protection regulations. Within the framework of this data protection declaration, we would like to inform you in what way, to what extent and for what purpose your personal data is used when using our online offer, insofar as we alone or with third parties used by us to optimize the use of our online offer decide on your data.

II. What is personal data?

Personal data is information about a specific or identifiable person. This includes in particular information about your identity, such as your name, your e-mail address or your postal address. All information that cannot be associated with your person (for example statistical values) is not data in the sense of the GDPR. Your data will only be stored and processed by us within the necessary and permissible framework. In accordance with Art. 4 II GDPR, "processing" is defined as any operation or series of operations, carried out with or without the aid of automated procedures, relating to personal data, such as the collection, recording, organisation, organisation, filing, storage, adaptation or modification, reading, querying, use, disclosure by transmission, dissemination or any other form of provision, comparison or combination, restriction, deletion or destruction of personal data.

III. Legal basis of the processing of your data

If and insofar as we obtain your consent for the processing of personal data, this will serve as the legal basis in accordance with Art. 6 Para. 1 lit. a) GDPR. Should we use your data in the course of fulfilling a contract concluded with you, Art. 6 para. 1 lit. b) GDPR is the legal basis. If we use your data in the context of fulfilling another legal obligation towards you, Art. 6 para. 1 lit. c) GDPR is the legal basis. Reference is made to the other legal bases contained in Art. 6 para. 1 GDPR. If data processing is necessary to safeguard the legitimate interests of the person responsible or of a third party (cf. Art. 6 para. 1 letter f) GDPR), you have the right to object to the further processing of the data concerning you in accordance with Art. 21 GDPR.

IV. Processing of personal data

The storage and processing of your data is indispensable for the use of our online offer. This happens exclusively on servers within the European Union. The necessary technical and organizational measures to secure your data against destruction, access, loss, modification or distribution by unauthorized third parties have been taken. This also includes the encryption of your data during data transmission via the Internet. For this purpose we use SSL (Secure Socket Layer) encryption. Only a limited group of persons has the possibility of authorized access to your data. Nevertheless, we would like to point out that absolute protection is not possible and that there is always a residual risk regarding the security of data on the Internet.

V. Transfer of personal data to third parties

As a matter of principle, we only use your data to provide the service you have requested. In this context it may be necessary for us to pass on your data to third parties. For example, we may pass on your data to financial service providers for transaction processing or to third parties for analysis. Your data will not be passed on to third parties without your express consent. Data will only be passed on if you have consented to this or if and to the extent that we are obliged to do so by law and/or by official/judicial order.

VI. Deletion of your personal data

In accordance with our legal obligations, we delete your data as a matter of principle when the purpose for which it was stored no longer applies. A storage beyond this can take place if we are subject to any storage and documentation obligations. Should this be the case, your data will be deleted immediately after the expiry of the obligation.

VII. Processing of server data

When using our online offer, your internet browser transmits so-called server log files to us or our webspace provider. These server log files include the IP address of your computer, the operating system used, type and version of your Internet browser, the website from which you accessed our website (so-called referrer URL), the website(s) of our Internet presence that you visit and the date and time of your access, as well as the status and the amount of data transferred. Your IP address will only be stored for the time you use our online service and will be deleted or made anonymous afterwards. There is no storage of server data in connection with your personal data. The processing of the server data serves only technical purposes in order to find errors and to be able to make improvements for you.

VIII. Use of cookies

So-called cookies are used when using our online offer. Cookies are small text files that are filed and stored on your computer. These text files contain settings and data for the exchange of your terminal device with our online offer. In connection with this, certain information, such as your IP address and the Internet browser you use, is also stored. With the help of this data, user profiles can be created, so that it is possible, for example, to adapt our offer to the language settings of your end device. This leads to increased user-friendliness and security of our Internet presence. When you close your internet browser, the session cookies are usually deleted. Occasionally, they may also be stored for a longer period of time to ensure that your preferences are taken into account the next time you visit our online service. Under certain circumstances we also use third-party cookies. This may be for the purpose of advertising, analysis or functionality of our online offer. Please refer to the following sections for information on the individual third-party providers. We would also like to point out that it is also possible to prevent or restrict the installation of cookies on your end device or to delete already installed cookies. How these measures are carried out in detail depends on the version of your Internet browser. If you have any questions, please contact the manufacturer or support of your browser. Unfortunately, we have to point out that our online offer is only partially or not at all usable, should you reject or limit the storage of cookies for our website or delete cookies that may already have been stored.

IX. Third party cookies and newsletters

When using our online offer, so-called third-party cookies are also used, as already mentioned. Among the third parties we use are Google Analytics, Google AdWords, Mapbox API, Mailchimp from The Rocket Science Group, Facebook Marketing and Hotjar. Google Analytics is a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which we use for statistical analysis. The information generated by the cookies is usually transferred to the Google servers in the USA and stored there. Only in exceptional cases will your complete IP address be transmitted. As a rule, Google only transmits an abbreviated IP address within the member states of the European Union or other signatory states to the Agreement on the European Economic Area. A consolidation of your IP address with other data collected by Google does not take place, as Google assures. Further information on the terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/. In addition to the options already mentioned, you can prevent the collection of data by Google using a browser add-on. You can find the add-on under the following link: https://tools.google.com/dlpage/gaoptout?hl=de. In connection with Google Analytics, we also use the Google Conversion Tracking service. This enables us to record the behaviour of visitors to our online offer. In addition, Google AdWords also shows us how many clicks on external websites have led to a visit to our online offer. In addition, the data can be used to provide further services related to the use of our online offer and the Internet. Hotjar is an analysis service provided by Hotjar Ltd, 3 Elia Zammit Street, St Julian's STJ 1000, Malta ("Hotjar"), which we use to analyze customer behavior when using our online services. Hotjar guarantees compliance with EU data protection regulations. Hotjar stores cookies on your end device and collects information, such as your IP address, while you use our online service. Further information on the terms of use and data protection can be found at https://www.hotjar.com/legal/policies/terms-of-service and https://www.hotjar.com/legal/policies/privacy. If you do not agree to the use of cookies by Hotjar, you have the option of deactivating or restricting the use of cookies or deleting cookies already stored by making the appropriate browser settings. Further information on this can also be found at https://www.hotjar.com/legal/compliance/opt-out. Retargeting and remarketing are services that allow users who have used a particular Internet site to display first page advertisements on other sites or platforms even after they have visited the site. This also requires the use of cookies by service providers. We also use this form of personalized advertising. For this purpose, no information is required that goes beyond the necessary recognition procedure. A consolidation with other data does not take place. One of the platforms we use for this is Facebook Marketing from Facebook Inc. 1601 South California Avenue, Palo Alto, CA 94304, USA ("Facebook"). Further information on the terms of use and data protection can be found on the website of the operator. If you do not agree to the use of cookies, you have the option of deactivating or restricting the use of cookies or deleting already stored cookies by making the appropriate browser settings. In addition, you can edit your advertising preferences on Facebook at the following link http://www.facebook.com/ads/website_custom_audiences/. MailChimp into a newsletter and analysis service from The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA ("The Rocket Science Group"), which we use to send and analyze our free newsletters. The Rocket Science Group guarantees compliance with EU data protection regulations, even if the data is processed on servers located in the USA. The Rocket Science Group's newsletter contains a web beacon, which allows us to track if and when the newsletter is read and if links in the newsletter are clicked. For these purposes your technical data, such as your IP address and data of your computer system, will be stored. This enables us to optimize our newsletter offer and adapt it to individual wishes. You can find further information on data protection at http://mailchimp.com/legal/privacy/. You will only receive our newsletter if you have registered for it and expressly agreed to receive it. You can unsubscribe from our newsletter at any time. To do so, you must inform us about the cancellation of your registration or click on the unsubscribe link contained in every newsletter.